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Adsense Ad Rotation To Optimize For Conversions

Recently Google Adsense announced that from March 2012, there will be a change from “Optimize for clicks” to “Optimize for conversions.” The Announcement by Google is as follows:

Adsense Ads

In late March 2012, we will migrate the “ad rotation” setting for your campaigns using Conversion Optimizer or Enhanced CPC from “Optimize for clicks” to “Optimize for conversions.”

Advertisers using Conversion Optimizer or Enhanced CPC are focused on conversions and CPA (cost-per-acquisition). We are making this change to better align your campaign settings with your conversion goals. In fact, our studies have shown that campaigns moving from “Optimize for clicks” to “Optimize for conversions” see a 5% increase in conversions on average.

Source: Google Support

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Admin is the Founder and Administrator of Tech Blog. He love to explore the tech world. He is a part time dedicated blogger, coder and designer of Xinz.

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