October 5, 2012 | Posted in:Blogging, Search Engine Optimization

Do you want to improve your rankings in Google?     Seo--Search-Engine-Optimization

The search engine optimization world isn’t as difficult as we’ve been taught.

In fact, simple tweaks can go a long way to enhance your website’s reach and attract more organic traffic.

Google isn’t in the business of penalizing sites – the web is an open ground where you can build a sustainable business.

In this article, I’d like to share my seven strategies to help your web page rank highly.

The Panda and Penguin updates are powerful forces to reckon with.

For that very reason, the tips in this post are going to focus on the latest SEO requirements.

Enjoy and leave a comment below…

1.      Know who you’re writing to

Many people see SEO as a complicated system. They wonder how they can easily dominate Google first page. But that shouldn’t bother you. In fact, stop contemplating and start studying the market you want to write to.

As a website owner, you need to first recognize the person you’re writing to. What’s their demographic and geographic facet?

Does your audience consist of entrepreneurs, high income earners or students? Use Google keyword tool to study your market and to know the direction of thoughts flowing in your reader’s mind.

Use that mindset and data to write your content. You’d definitely reach a new audience and please Google.

2.      Improve your site’s load time

If your website/blog loads slowly, it can affect your rankings in Google. Yes, quality content is still King, but what’s the essence of good content when people can’t access it easily? It’s all about increasing the load speed of your blog.

Clear your sidebar and get rid of irrelevant and unwanted widgets. The vital widgets you need in your blog’s sidebar are “popular posts, recent posts and maybe a text widget.

Any other widget is secondary. Deactivate and delete unused plugins from your wordpress database.

Fast loading sites helps in search engine optimization. Google even recommends that you make your information easily accessible.

3.      Optimize the Meta Tags

The Meta Tags consists of the Title, Description and Image Tags. You’ll surely boost your rankings if the keywords used on the Title agree with the Description keyword.

Many people have misused keyword placement; they stuff it and that’s why Google rolled out the Panda update.

Edit your Meta Tags section and make sure you’ve your key terms there. The Meta Tag is the hub of your site. Search engine spider usually crawl the Title Tag before indexing your article.

Don’t forget to optimize your images also. If you can’t rank for a particular keyword because of the competition, you can easily rank for images – and drive traffic to your site.

4.      Write keyword-rich headlines

If you ignore every search engine strategy, the headline is a must for you. Because it’s the most important element in your text-based content.

When Google spider arrives at your site, it’d look into the Meta Tags section, but that alone might not reveal the topic and niche you’re into.

When you write a headline for your blog post, make it keyword-rich. Gone are the days when you can stuff keywords or use blackhat SEO tricks – Google has now employed human editors.

Just research your keyword, and use it to craft a clickable headline. It must benefit the reader in a very special way. The keyword or phrase you’ve on the headline must appear in the content itself. Or else, it’d look like spam.

5.      Engage readers with your article

How do you engage readers with your article? Believe me, it’s easier said than done. Oftentimes, people misuse this term, “engage” to mean wasting readers’ time with irrelevant survey and polls.

But it’s not the engagement that Google craves for. To engage people with your article, make sure you understand what their problem is.

Every article you write must be tailored towards solving that problem. Nothing magical at all – it’s pure marketing, because you’ve something valuable to offer your reader.

Start engaging your readers and the latest exact match update would be far from you.

If you can challenge yourself to solve at least one problem, you’ll so much cultivate engagement on your site and consequently, boost your rankings. Do this and move on to the next point…

6.      Solve a pressing problem

Sure, there are so many problems in your niche – and you might be thinking how possible you can solve all these problems. Well, relax your mind because it’s easier than you think.

Search engine optimization is all about solving a particular problem. Draw up a scale of preference, and select the most pressing problem.

Blog readers are intelligent beings. They know you’ve weakness, which can hinder you from helping them 100%. Readers want you to solve their most bugging problem.

For instance, if you’re a business coach, one of the pressing needs of your target audience is how to reach potential buyers. Brand building is a need also, but don’t stress yourself with that for now. Just focus on the pressing need and solve it. It’d breed a stellar engagement and bring you rich organic traffic easily.

7.      Use a simple call to action

How can you use a simple call to action to skyrocket your SEO efforts? I know so many prolific writers who fail woefully when it comes to call to action marketing. But the truth is, you can introduce the system into your content early.

If you’re waiting to first complete the article before asking people to click a link or share your post, you’ll be missing out. Use the headline to arouse curiosity. The introduction (lede) is also a marketing weapon for preselling the content or product.

Call to action marketing helps the reader to expect something. And because they’re expectant, they can read through your entire article, rather than scan it. Also, you can learn how I use call to action on mykeurigb60reviews.com website.

If readers can read and leave comments on your blog post or share your link, it can add social proof to your SEO effort.

What is your take?

These 7 SEO strategies are powerful enough to increase your site’s rankings in Google. Isn’t it time your increase organic traffic and build a profitable online business? Leave a comment and let’s talk about it. See you ahead!

1 Comment

  1. Shout for deals
    October 6, 2012

    Leave a Reply

    Hey! very informative tips. really needed them.#4 is definitely helpful. thanks for sharing

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