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100 Sms Per Day Limitation In India By TRAI

September 18, 2011

As per TRAI (Telecom Regulatory Authority of India), now mobile users of any operator will only be able to send 100 sms per day w.e.f. 27th September 2011. This is only a measure to reduce spam messages by various product marketers. This step from TRAI has some advantages and some disadvantages too.

Advantages of 100 sms CAP

  1. Now you won’t receive annoying marketing sms’s like “Buy SONA SLIM BELT” or “Buy CHEAP luxury FLATS in Noida”.
  2. You wont receive SMS’s  from unknown numbers as the SMS plans may go expensive now.
  3. You can still send more than 100 Sms per day on Blackout days or in the days notified by TRAI.


  1. This will definitely hurt the students who generally depends on SMS chatting for communication with their friends.
  2. This may also be worse when we need an urgent SOS message to be sent and our limit has exhausted.
  3. Free SMS vouchers may become expensive.

Although personally, I have not been affected with this cap placed on SMS, but many of you may get effected. Please do comment whether the TRAI has taken a good step by limiting per day SMS, or they have to think somewhat else to stop the SMS spams by the product marketers and should have removed this limitation.


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{ 91 comments… read them below or add one }

1 Ranadheer September 19, 2011 at 1:18 pm

TRAI again did this this is 2nd time in this year announcing this LIMIT on SMS.
This is not fair what about people who depend on sms and chatting mainly and mainly students are addicted for this
This is a WRONG step by TRAI
i do not support this..!


2 Ashish Soutiyal September 20, 2011 at 2:50 pm

The date now has been extended from 20th Sep to 27th September.. :)


3 Adhiraj Biswas September 23, 2011 at 12:31 pm

no TRAI has not taken a good step…..totalt bull shit..


4 NIshant Kumar September 23, 2011 at 1:50 pm

Telephone regularity authority of india has imposed restriction on not sending over 100 sms a day
This is to prevent any other Anti-corruption movement from taking hold – smart move by Congress Party to destroy a very democratic tool , marketing BS is just an excuse.. please spread the word


5 Rajashekar October 6, 2011 at 3:22 am

Nishant is correct. Congress move as the one is to stop all Anti-Corruption movements against them.

They are very clever to get a good idea such as these.

They are not concerned abt the public.

To stop marketing and all the stuff are bullshit.


6 guru September 23, 2011 at 5:41 pm

i hate this plan…


7 Tarun September 23, 2011 at 10:41 pm

This is not fair trai has taken wrong step


8 Dileep September 24, 2011 at 3:59 pm

TRAI is making a big mistake . it is destroying the people’s freedom. It must better think of other ways to stop telemarketing. IT IS VERY BAD FROM TRAI. I HATE IT


9 Nadheer Nazrulla September 24, 2011 at 6:57 pm

Definitely a wrong step. Improving the comfort of people is not by taking away the comfort they have and giving them shit instead. This step will definitely hurt the mobile users. I mean in this 3g generation , everything runs on communication you limit it. Do we have to suffer all this crap just because we born in india?


10 aubu September 24, 2011 at 8:11 pm

This is atrocious because i want to send sms to my five girl friends then how it ll enough for me i m suffering from fever while hearing this


11 karishma September 24, 2011 at 9:23 pm

this is rly nt rite……wat bout dose who r only dpnd on msgs…..this is rly nt fr…


12 Manesh September 25, 2011 at 10:29 am

This is not a fair step adopted by TRAI. They have’nt considered the case of many people mostly students who depends mostly on SMS. They may avoid the tele marketing but we the young generation will be affected badly


13 Sunny September 25, 2011 at 2:06 pm

This is really not fare.

There are many ways to stop tele marketting. If TRAI is influenced my political parties, curse be on them.
I dunno what to comment, i am pissed off…
I am sure all students will be in same position


14 RAHIL September 25, 2011 at 3:04 pm

i m just want to know who’S non sense suggest this thing..

i want kill them


15 Abhilash Chandran September 25, 2011 at 7:34 pm

Really Really bad move by TRAI …Its the second time they doing this fucking thing ….what about students and others who depend on sms chatting ….The advantage as mentioned really sucks ….Its not at all fair …Really pissed off …X-(


16 Ramesh September 26, 2011 at 1:43 pm

So friends plz ,send your opposition thoughts to this email id [email protected]


17 rumi October 4, 2011 at 5:37 pm

plz plz plz plz plz plz plz change thisssssssssssssssssss……. i cnt bear this limitation against our freedom of communication with our realtives,friendz and family…think about the normal people..who made their communication with the help of simple messages..n 100 messages are not enough for one dayyyyyy….dooo u understand TRAI


18 shravan September 25, 2011 at 8:37 pm

wat the???!!!! this is totally wrong!!! HATE THIS , it just affects all of us students and especially this is the time where we have HOLIDAYS!!!!!!!!!!great timing TRAI!!thanx………………for nothing!!! jeez…


19 shravan jagadish September 25, 2011 at 8:41 pm

for a few 10-15 messages TRAI should not limit our freedom!!!!tele marketting….or watever has to be stopped by thinking of various innovations NOT by snatching away peoples comforts…….!!


20 divya September 26, 2011 at 8:40 am

idiotic maniac rule by trai… i hate this … bull shit fellows :@ :@


21 raghavi September 26, 2011 at 4:50 pm

i dono y dey put such rubbish rules now..if dey wan to control d spam msg den dey shud tek some other steps to block d particular concern msgs …y did dey implicate to evry customer..its total bullshit..!!! ppl raise yo hands against TRAI !!! its really unfair …!!! den wat s d point of spndin our mny for putting boosters !!!


22 Ajit Thakur September 26, 2011 at 6:08 pm

Its a total bullshit step taken up by TRAI. In todays hectic day-to-day life who has got tym to talk to each and every friend and relative on a daily basis. Its the SMSes which keeps us in touch with eachother. Moreover its the customer who are paying for the what facility they are availing. If at all TRAI wants to curb mobile spams, it should concentrate on them, those companies who are used to sending spam SMSes. Why is it bothering the customers who are already burdened wid so many problems from govt ?


23 Siddharth Pawar September 26, 2011 at 7:25 pm

u suckz ! MC BC ! …….. guyz letz protest against these ppl ! …….. indian gov. suckz ! :P


24 MickZ September 26, 2011 at 8:49 pm

trai have to Create a scheme that if more than 100 persons have a problem with a no. then they have to send that no. to TRAI’s no. nd then TRAI should have to took action apon that no. !!!


25 kaushik choduhary September 28, 2011 at 7:28 pm

This is to prevent any other Anti-corruption movement from taking hold – smart move by Congress Party to destroy a very democratic tool , marketing BS is just an excuse.. please spread the word


26 nikita bhanot September 26, 2011 at 10:23 pm

this is bullshit pleas trai do not do this you are creating a problem for all d youngsters …you are snathin our ryt fr no reason u ppl plzz understnd nd stop it as fast as u can…cz we av or cousins nd frnds whum we hav to tok thru messages bt dis 1oo messages is creating a problm


27 Santhosh September 26, 2011 at 11:13 pm

only in India such Stupid things are happening …
Really awkward …
Get Lost TRAI …
Hate you …
You are restricting our Freedom …


28 Soum September 26, 2011 at 11:26 pm

Its nt at all fair….
In dis generation many many people swtchd to txtng whch saves tym is talkng…textng is a smarter way of being connectd….TRAI excusd only abt spam sms of bussiness companis…infact i think…TRAI a national authority is not so dull..they consist of good advicers and engineers…they cn put up a new way of stopping the spam sms..infact they can particularly block those messages of advertisement…my imposing limits on messages nothing is done good..they knows it talking through phone causes brain cancer for which many prople including me,i switchd to texting…now this limits…i request to remove this as soon as possible…and put up new way of stopping the spam messages


29 Soum September 26, 2011 at 11:38 pm

And moreover,TRAI is used by da govt. Just….to stop coneection between youngstars..coz govt. Is scared of young generation coz they knows when youngstars will comeout of house to rise against the corruption,it will b hard 4 govt. To control…they jst wana suppress us.. …moreover…they can implement rules on bussinss companis not to use mobile networks to publish advertisement..limiting message is what a shit method….hate being an indian….hate govt. And corruption..what is our fault that we cant b connected to our friends and parents relatives…feels lyk british rule returns…i requst ol young stars by next election no voting to presnt govt. Party….


30 sarah September 26, 2011 at 11:47 pm



31 Sugu September 27, 2011 at 1:49 am

Wat an idiotic rule by TRAI, good for nothing, unfit for everything. We should show our power to those idiotic creatures.


32 Deepak September 27, 2011 at 11:48 am

No TRAI has not taken a good step. I hate this plan,


33 uday kumar September 27, 2011 at 4:39 pm

this is an bad step becz in todays time many work and talk didnot need call it works in sms only.. But to restricting Trai from 27sep this is an very poor act for the technolngy.. If u want to stop tele marketing why common people pay… If telemarketing sms is recieved this is common man mobile.. If trai activate then again 90% affected common man why from both side common man survies. Trai has to improve new ways to stop telemarketing sms.. Not to make people effect by using technology..
In this condition the calls r made more becz sms is restricted and again the common man pocket losses weight


34 sameer September 27, 2011 at 7:33 pm
35 rk September 27, 2011 at 7:34 pm

stupid decision taken by trai this is totally against to our rights and freedom who d hell r u to restrict our rights????????????????????????


36 Ishita September 27, 2011 at 8:01 pm

I didn’t lyk this at all…Cmpletely “Bakwas”…:/


37 gurpreet mander September 27, 2011 at 8:38 pm

such a stupid decision and we all don’t support u


38 sri September 27, 2011 at 9:07 pm

its not fair decesion taken by TRAI.students cant make a call to everyone and be connected by todays cal rates fixed by network providers.why u all govt officers are giving more burden to all public people?then what s the freedom we are having now?in future if telemarketing calls increase will u govt will limit our talking time also????


39 nikunj September 27, 2011 at 10:36 pm

this is really bad i dont like this plat i am using 400sms/day and limit is 100/day i am no agree to TRAI i hate this plan really bad bad bad bad bad bad bad badplan badplan badplan badplan badplan badplan badplan badplan badplan badplan badplan badplan badplan badplan badplan !!!!!!!!!!!!!!!!!!!!!!!!


40 Kunal September 27, 2011 at 11:19 pm

Out of all who have given their comments, none of them have supported the cause and neither do I.
But, I want to request T.R.A.I. that please don’t take such a decision which will send sadness in some, anger in many and revolt in PLENTY of people throughout the country.
Student’s communication will be affected largely apart from that, few spam SMSes are better than someone losing his/her job, love, money, friend or most importantly someone’s LIFE who is in real danger, by not being able to send a SOS SMSes because of insufficient balance.
Now T.R.A.I. might give an answer to this that the emergency no. are always on. For this I have an answer that its better to call someone whom you know than whom you don’t at the time of emergency.
This decision is really getting on my nerves, and didn’t expect T.R.A.I. to come up with such a solution for spam SMSes.
I think T.R.A.I. has a huge communication gap themselves with the public. A small appeal to the public for an idea of how to solve this problem would have resulted in huge number of suggestions. After all there are many geniuses there amongst the public.
And I also sadly have to admit b’coz my mind says that please save your real meaning of the abbreviation T.R.A.I. i.e. (Telecom Regulatory Authority of India) and let it not be turned into:


41 Kp September 28, 2011 at 12:04 am

Fuckyou TRAI
Wat u think by this d telemarketers will stop mesging ?


42 Vijayraj September 28, 2011 at 5:53 am

I hate this plan……..


43 darshan September 28, 2011 at 10:45 am

stop this rule made by TRAI.
who are they to decide how many sms regular people can do?
we need sms to connected with friends.
change the rule and remove the limitation of 100 sms par day.


44 Shiny September 28, 2011 at 11:29 am

What nonsense…….Iam still receving the msgs from naptol etc….What you have done????Just take off this bull shit plan…..Don’t bother about students….Just take care of your seats in the assembly…


45 vampire princess September 28, 2011 at 11:56 am

haaaa aj kal iphn ka jamana hai net hai na to kya tension ………whats app hai na……


46 preeti September 28, 2011 at 12:21 pm

i hate this plan becose under this not satify all person plzz leave it this plan…plzzzzz..


47 anand September 28, 2011 at 3:29 pm

limiting 100sms/day,this is the bloudiest thing in the world and dicison can be taken by our ZANDU politicion of govt. of india only throught the world.


48 Hussain ali September 28, 2011 at 5:01 pm

bull shit i hate dis system…..


49 bhagaysri September 28, 2011 at 7:00 pm

this is really a bull shit system..!!ppl r being pissd of by this!!so please aboloish this system..n gve our freedom bck..!!


50 gopi September 28, 2011 at 8:51 pm

Has the TRAI asked the opinion of any teenager or youngster before concocting such a stupid rule?? They say 100 sms per day is enough for a common man?? Did they actually take a survey of any type to determine this??


51 ankita September 28, 2011 at 10:24 pm

trai suckxxxx man u cnt so rude many people communictes through messages only for education n running their buisness


52 ankita September 28, 2011 at 10:26 pm

itzz justt limitingg da way ki tumharee pass limited khanaa tumko usi khane mai kam chalna padee chahe koi fir maar kyun naa jayee


53 INDIAN CITIZEN DEMOCRATIC September 29, 2011 at 2:09 am










54 Deep September 29, 2011 at 9:26 am

wat is dis 100 sms is finish in an hour only… so 100 sms per day this is bull shit…..


55 karwar September 29, 2011 at 8:00 pm

You can’t stop telemarketers to send sms because they can Buy BULK sms packages from internet and send to as much they want,,,,




56 mohit September 30, 2011 at 12:36 am

this plan is …..very bad because i am not able to send msgs to my contact thru cell or even thru net msgs site because i have too many frnds to its so bad for me at least there should be limitation of 250 msgs per day


57 Fact September 30, 2011 at 1:24 am

Jo likha huwa hai wo hokar rahega ,kuch b karo aur kuch b na karo,bt trai ne wrong kiya hai,jiska nuksan hoga wo alag raste dhundega bt apna kaam nhi chhodega,jisme kisika nuqsan hota hai 2 kisi na kisi ka fayda zarur hota hai,aur mai maximum logo k sath hu bt hmko b samjdari se kaam lena chahiye kisi chiz ka galat use nhi hona chahiye,baki sb politics,satta ka khel,paise power ka khel hai,aur sachai aur achai is the final fact.bt TRAI is wrng dcsn


58 Fact September 30, 2011 at 1:28 am

Sb galti trai ki nhi hai,ho skta hai unki soch bhale k liye ho,bt galat log dusre raste dhundte hai,ho sakta hai trai ne bhalai sochi ho bt i think dis is wrng dcsn


59 Biki October 1, 2011 at 12:06 am

TRAI u all really sucks n d one who suggested d idea of 100 sms per are ass holes. If d members of TRAI have sham then aftr receving so many opposes to their plan they should have lifted it bt they are really shameless. Indian govt. is a useless system. I feel bad thinking about Gandhi ji. He gave us freedome and our govt. is impossing such bane upon common people. Nw i am really ashamed of being an indian. N indian govt. fuck u.


60 Aarthy October 1, 2011 at 10:47 am

This is absolutely a bad step taken by TRAI.. to stop marketing msgs try something else.. restriction to 100 sms is absolutely unfair.. Change the rule..


61 Honey October 1, 2011 at 3:44 pm

This is very bad…100 sms per day…sucks…trai is giving excuse that to stop spams etc etc…they can also having option to lock sms to people who dnt want to receive it…this is really bull shit


62 Vikram Jeet October 1, 2011 at 8:50 pm

Marketing spams to hai sirf bahana…..
Asli maqsad to hai janta ki aawaz ko dabana….
I hate this fucking nonsense act by the corrupt govt to supress the “freedom of thoughts”


63 kalyani October 1, 2011 at 11:16 pm

this is bull shit…….
i wanna knw if it also affects fb msgs or nt???
bcoz i gt fb msgs on cell bt i cant reply for it widout loging into fb……
pls anyone can help me wid this if possible…..


64 harith October 2, 2011 at 2:46 pm

This is ridiculous…I wonder wen r they gonna put a limit on how many minutes we can talk?? Which stupid is in charge of trai.?
They said if u can prove that you need to sent more than 100 messages, then they’ll take limit off from that particular sim- but where should I go.? Am I supposed to travel to Delhi from kerala to prove that I need to spent more than 100sms. This is deeply frustrating. Who put the stupid guy in charge? If you can’t think of a way to stop telemarketers, is this what you do. Oh, I’ve an even better idea- why don’t you block all customer’s sim card, so that customers won’t be disturbed by marketing calls are sms! Seriously, is this in India? They are putting a restriction on how much one can communicate??? i need this stupid decision withdrawn immediately, right now airheads in charge of trai


65 Pradeep October 2, 2011 at 8:11 pm

This is not good


66 Shrutika October 2, 2011 at 8:47 pm

dis rule is just bull shit stop tis rule…..trai has taken totaly a bad rule….


67 Vishal October 3, 2011 at 10:03 am

What the hell! Its a total bullshit. Hey stupid government! U already prooved that ur foolish by making india currupted, no need of prooving it again and again like this. We all know. Bludy ***!!


68 bhinder October 3, 2011 at 1:03 pm

where is the freedom of general public in this rule……….
everybody plz protest against this……….


69 priyanka October 3, 2011 at 11:09 pm

yar i hate this plan..plz stop that kind of plan …thtas nt fair


70 DR Pawan October 3, 2011 at 11:15 pm

i hate this plan. i messaged over a 300 msgs a day but now have to use each n every msgs very specfly..


71 ramya October 3, 2011 at 11:18 pm

we really hate this plan.. those unwanted msgs r better than this idiotic scheme.. pls take off this scheme…


72 rumi October 4, 2011 at 5:41 pm

Change the rule..Change the rule..Change the rule..


73 Vinay October 4, 2011 at 7:35 am

F*** You TRAI. Your Creativity In Making THE Dumbest Plans are coming out. If I really had to market a product. I would get few more sim cards. Its not a big deal. Have You guys lost ur fukin minds ? U think this can stop the telemarketers ? Dumb ass creatures. U ppl must get ur dumb ass whacked to knock some f****** sense into you . .


74 Sabin vs October 4, 2011 at 8:35 am

i say: 100000000000000000000000000000 times…. I HATE IT……. Pls stop this


75 rumi October 4, 2011 at 5:34 pm

i just hateeeeeeeeeeeeeeeeeeee this ruleeeeeeeeeeeeeeeee……………………………………. change this limitation rule…we want moreeeeee messages than 100 ..its nt enough
sada haq eithe rakh


76 David October 4, 2011 at 5:45 pm

This is totally unfair. TRAI should cancel this.


77 anurag October 5, 2011 at 1:53 am

i hate this indian constitution…
we are suffering without any reason…
they should do that will affect only convicts…
but we student
they just do what is easy and fast..
they do not bother about our needs..
and they call it as a democracy?????????


78 lohith October 5, 2011 at 5:34 pm

tis is not a fair rule. ………….


79 gunalan October 5, 2011 at 10:13 pm

i hate this scheme .this is really maddddddddddd.please make good decision for this 100 sms plan.this is not enough for us to make contacts with our collagues!!!!!!!!!!!!!!!!


80 Senthamil October 6, 2011 at 9:02 pm

This plan is too bad … Its sucks our mind, 100 sms nt enough for us especially for the lovers and students…. Causes of this plan our communication is stopped … plz do needful… :-q


81 arbaaz October 7, 2011 at 12:25 pm

its a very very very bad action by TRAI.plz change this rule


82 nani October 8, 2011 at 4:55 pm

The main mistake is tele marketing agents, but TRAI can’t take action on them. But TRAI gives the punishment to the students and middel class and poor persons. They all are depends only on msgs to communicate with their frnds and releatives and family mems. We can also communicate with our frnds,releatives,family mems by vioce calls, but the call costs makes so high. The students and middle class and poor people cant have much money to use voice calls throghout country. The only way to communicate with our frnds,releatives,family mems is only msgs. So TRAI plz try to understand remainin peoples problems and plz change this. punish the Mistakers if u can, not remaining.


83 Jithin George October 13, 2011 at 11:56 am

Please stop this policy f 100 sms a day…..please……..it is against our rights….sms makes life simple….do understand or problems too…..


84 sagar October 17, 2011 at 12:55 am

nice,….student will not be spoilt ..i luv it..


85 Pradeep October 18, 2011 at 9:01 pm

Ths is like sealing ur mouth just because u want to avoid food poisoning! At ths rate, India wil remain filthy as it is and never develop.


86 Pramod October 23, 2011 at 12:20 am

Atlast they need to aer s when we are about to reach 100,wen we have exceeded it says “unable to send message” it irritates as u may think network signal may be down, is very irritating , i hate ths rule :(


87 karthik October 23, 2011 at 1:06 pm

this trai thing is some bleady ditches crap idea. Gimme a chance i will kill this damnit 4 sure bleady hell india


88 Aanchal October 31, 2011 at 5:33 pm

i do not support this..its absolutely wrong…we students depend on SMS communication only…


89 anwarulhaque December 2, 2011 at 11:47 pm

its not fair to spam smses ..hate this plan b’coz under this not satify all person .leave it this plan…plzzzzz..we pay for massage pack. you found a solution not copusation to follow this per day100 sms …. they just do what is easy and fast..
they do not bother about our needs..
and they call it as a democracy in india ?


90 malay December 6, 2011 at 6:58 am

100 sms khatam karne mein 1 hour bhi nahi lagta! Ekdum bakwas plan hai! Kis murkho ke shehenshah ne ye suggestion diya tha? Jis ne bhi ye plan banaya hai, us se mera request hai ki daily sms phir se 500 kar dijiye!


91 bhima January 7, 2012 at 10:17 pm

Please… Unit members of TRAI reduce free SMS to 20 sms/day please please… student are not using in proper way please reduce it to 20 only then may these guys can understand the importance of SMS.


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