On 18th July, Google announces the launch of g.co,which is the official URL shortcut for Google Websites. If you remember then Google has launced a URL shortner in 2009 which is named as goo.gl. The shorter a URL, the easier it is to share and remember. The downside is, you often can’t tell what website you’re going to be redirected to. We’ll only use g.co to send you to webpages that are owned by Google, and only Google can create g.co shortcuts. That means we can visit a g.co shortcut confident you will always end up at a page for a Google product or service.
In nutshell, g.co is only for Google products and services and only Google has the power to create g.co short URL for us. There’s no need to fret about the fate of goo.gl; Google like it as much as we do, and nothing is changing on that front. It will continue to be their public URL shortener that anybody can use to shorten URLs across the web.
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he he g.co alexa ranking is less than my website trickjet iam 1 million rank ahead of google owned website g.co