Recently Google Adsense announced that from March 2012, there will be a change from “Optimize for clicks” to “Optimize for conversions.” The Announcement by Google is as follows:
In late March 2012, we will migrate the “ad rotation” setting for your campaigns using Conversion Optimizer or Enhanced CPC from “Optimize for clicks” to “Optimize for conversions.”
Advertisers using Conversion Optimizer or Enhanced CPC are focused on conversions and CPA (cost-per-acquisition). We are making this change to better align your campaign settings with your conversion goals. In fact, our studies have shown that campaigns moving from “Optimize for clicks” to “Optimize for conversions” see a 5% increase in conversions on average.
Source: Google Support
Google AdSense has been one of the most misunderstood income tools on the web in recent memory. Every time you turn around there is someone peddling his or her “book” on how to make money with Google Adsense.
If you haven’t learned this lesson already, here it is: Nothing is as easy as people claim it is.
[box type="red"]What is Google Adsense?[/box]
Essentially you are “partnering” with Google to display their advertising on your website. Google has a highly intelligent media bot that scans your page and can understand the basis of the page in less than a second and then displays ads relevant to your content.
To see AdSense in “action” simply look at the beginning and at the middle of this post. Those are AdSense ads.
Every time a visitor clicks on one of the Google Ads, we share in the revenue Google earned for that click. Google will not disclose the percentage that is shared, but we do know the percentage “floats” depending upon your earnings. The more you earn, the higher your cut. This seems to be Google’s way to reward their best partners.
You can also have Google’s Search Box on your site; however, we have found through testing that this method of monetizing your site is very difficult as opposed to hosting ads directly.
One of the first things that you want to do after getting approval for your Adsense account is to add the following line to your robots.txt file:
This will ensure that Google’s Media Bot will be able to crawl your pages correctly and display the correct ads. Most people complain that when they first start out with Google AdSense the only ads that display are the Public Service ads which do not give a rev share if they are clicked on. Simply adding the line in the robots.txt corrects the issue for nearly all users.
Most people are also not thrilled at hosting ads for their competiton. They feel that by doing so it will take sales / customers away from them and instead give them to their competitors. The logic is sound, but the reality is, it doesn’t happen. Here are test results from the hundreds of domains that we manage.
On average, the conversion ratio is 1.2%, meaning that for every 100 visitors, one person buys. It is pretty standard across the web. Now, after adding Google AdSense to these domains, the click through rate to the Google ads was 6.3%, meanings for every 100 visitors, 6 clicked on a competitor ad and left the site. Most site owners would see those figures and panic, however, the conversion ratio held steady at 1.2%.
[box type="green"]What does this mean?[/box]
That visitors who are not going to buy are just not going to buy, and those that will buy do. Instead of monetizing just one visitor out of one hundred, you are monetizing seven (one sale and six AdSense clicks).
[box type="blue"]How Do You Get Started?[/box]
Getting started is easy, just click the link below and you will be directed right to Google’s AdSense application.
Make sure you review Google’s terms for this program. Never click your own ads and don’t ask others to do it either. That is fraud and Google will shut your account down if there is evidence you are frauding the system.
[box type="yellow"]Click Here To Apply For Google Adsense[/box]
Some people say that making money online is quite simple! In fact, most of those who have tried making money online will not quite agree. Making money on the internet is just like the usual work. The more you work the more you can expect to be paid. There are many ways to earn online, but the most popular ones are described below.
[box type="red"]Paid Surveys[/box]
The surveys are a good way to earn a few coins. To increase revenue, however, must use multiple sites at once. Only by participating in surveys several times a day, in fact, one can hope to obtain interesting figures. There are many free sites tracked by simple exploration surveys on the search engines.
[box type="green"]Get Paid To Sites[/box]
These are sites that offer incentives to complete bids by franchisee. It is usually required to send the e-mail or fill out a short questionnaire. Pretty easy stuff. Many of these sites are based in the United States, an element to be evaluated carefully when registering, because not all the opportunities may be available in Italy.
It’s a risky way to making money online, partly because of possible intrusions into your PC from intruders. However, when you find reputable sites, it is the easiest and least challenging to scrape together a little ‘money. It suffices to click on a certain amount of ads (banners or advertisements) every day. The proceeds of course if you have a growing number of referrals.
[box type="yellow"]Freelance Writing[/box]
This system is becoming increasingly popular with those looking to making money online. There seems no limit to gain by writing articles. It just depends on the ability and the time that each one has to invest in this activity. The amounts that can be achieved varies depending on the quality of the articles and, as a result, Internet traffic and advertising generated by the same
Adsense and other pay per click ads may also generate significant profits if you receive several visits a day (click on the banner related). At the beginning is not easy, but with time, experience and good quality of its publications or sites, the gains may also be important.
The first thing you should do, and this is just as important as all the other things I’ll mention, finding people who are already successful online entrepreneurs. takes time to be a specific query, because many people claim to be successful, but have only one day wonders. Once you’ve found some real winners, join their mailing list (newsletter). Do not start buying products they contribute only to take notes and learn. This will give you a reasonable understanding of when they make their money.
At this stage, you have to create more questions then answers, so now we begin to find answers to your questions. You can do this by joining the forums, which have focused on online business.
You’ve probably got enough information now about how you want to earn money online, either by selling their own products or promote other peoples products. this means you will need a domain name and web site.