The Cost Efficient Secret Tips To Google Adwords

October 10, 2011 | Posted in Blogging | By

Pay-per-click ads such as those offered through Google Adwords are definitely a powerful, common strategy to obtain prospective buyers for your products and services. Ironically, the explosive revenue produced for Google via these promotions can also be linked to the ignorance of those who put together their own campaigns.

Many entrepreneurs neglect to make the most of Google’s mechanisms for making sure that their search engine adverts only get presented to those who are potential customers and that the adverts motivate such individuals to click on through. Because of this, they pay far more than they have to for the direct exposure, get discouraged in regards to the return on their investment but yet leave the ads running for lack of tips regarding how to increase effectiveness.

Google Adwords

Don’t let it happen to you! Begin using these guidelines to keep your charges way down and your rewards high.

  1. Eliminate countries and different languages which do not fit what you offer. For example, if you advertise something exclusively for the U.S. market place, your advertisements should show only to Google users in the usa and probably only in English. On the other hand, if you have a translation service whose customers can live from any location, define the countries and languages your ad gets displayed too much more broadly.
  2. Activate Google’s advert tracking. It costs you nothing and permits you to watch not only your cost per click and click-through percentage, but also which key phrases and which ads best produce your required result, regardless of whether that’s a sale, an inquiry for your services or a subscription for your e-zine. That way, you will reduce or make an effort to improve things which get plenty of clicks or cost a whole lot but don’t secure success.
  3. Create negative keywords and phrases. When your goal is selling something, why shell out for tire kickers and freebie hunters? By labeling “free” as a negative keyword, you can prevent many of them from clicking on your adverts. Equally important, contemplate different and unwanted connotations of your keywords and add more negative keywords to reduce your promotions from exhibiting to hugely unsuitable visitors. For example, search for “free logo design” into The search engines and you’ll see advertisements for company marketing and branding providers as well as businesses that don’t offer these services for free. Those companies that never offer cost-free solutions merely need to include ‘free’ as a negative search term.
  4. Get rid of keywords and campaigns which are not working. Because Google’s system rewards an improved click-through rate with higher ad positioning and lower charges, you are paying Google more than required while you leave negatively performing campaigns running. Routinely do away with your losing campaigns.
  5. Drive individuals to a landing page that makes perfect sense. Individuals click on search engine advertisements to understand more about whatever was presented in the ad. It seems plausible that they’d browse around from your home page for whatever interested them within the advert, but that’s wrong. People are impatient. Rather, send them to the actual webpage for the goods and services being offered.

When you maintain your Pay Per Click ads based on these suggestions, you’ll be paying out less to secure a far more worthwhile outcome.


How to Determine the Keyword Selection for Your Site

October 4, 2011 | Posted in Search Engine Optimization | By

Making a website attractive to search engines is a key factor for its success. One of the key ways in which to rank well with search engines is by optimizing the visible keywords on the pages. But in order to be successful in your keyword strategy campaign, you should use the following two steps.

[box type="red"]Keyword Selection[/box]

You will need to determine what your pages are offering and also determine which words that your potential visitors might use in order to search for the pages of your site. You then need to create keywords which are based on those words.

keyword selection

For the full optimization of keywords on your site you should use between 3 to 5 keywords on the appropriate pages. It is vital that you start using them from the top left and then down. Many times you will find that this will be the first 200 words on each page of your site which will include the title tag, headings, abstract etc.

So the closer to the top left of your page the keywords are placed then the more weight they will be given by Google. Often, visitors will view your site in the same way that the search engine spider’s do, so emphasizing your keywords from the top left and down is a good way to design a site.

However, if your pages are already built, you may be thinking it is too late to select your keywords. But it’s not. It does not matter if you choose your keywords before or after the site has gone live (although it is better to do it before, as then you will not need to rewrite the text on the pages). But if it is live, then you may have the keywords, but they may not be the right ones. Yet they could be and you have not fully utilized their optimization value. So, if you wish, by using a thorough keyword selection process, you can make sure that they keywords you are using are optimized to their fullest extent.

Also, another issue where keyword selection is concerned is you need to determine whether the keyword is too popular or competitive. So if you find sites that are already competing for high rankings using particular keywords, then you may need to select more specific keywords instead. This can also be said for keywords which have several different meanings as well. Therefore it is important that you look how users will search for your pages, and which specific questions the content of your pages actually answers. So whenever possible, refine the keywords that you use in order to answer these questions.

But whenever you are refining your keywords, it is important that you keep in mind that a large portion of searches carried out on the net contain three words or more. So when people are searching for answers on the internet, they will often phrase their search term as a question. Therefore many people will not use search words that describe the solution to a question. So in order to optimize your pages to their full extent, it is best if you think like the person who is searching.

[box type="green"]Check out the Competition[/box]

This is a great way of getting ideas, and you do this by carrying out a search using keywords that you already know, and that you would like to target. Then click through the top sites that come up as a result of this search. Then once on the site, view their source HTML code and view the keywords that they have in their Meta tags. But it is important that you remember to use those keywords which relate to your site or page. It is easy to view a sites HTML code, all you do is click on the View button at the top of your web browser page and then select Source or Page Source.

By developing a list of keyword phrases, you should be able to optimize each page of your site for the search engines.


10 Keyword Targetting Techniques Which Always Works

July 28, 2011 | Posted in Search Engine Optimization | By

On page keyword optimization is one of the crucial aspect of SEO and all the more important in case of blogs. As bloggers one need to master this art and science in order to build search engine presence for their site. It is important to understand first that one should write any content with users in perspective and not just search engines. Ancient techniques like keyword stuffing, misplaced concepts like keyword density are long gone. Concepts like Page, domain level relevance and LDA have proved to have correlation with search rankings. The post gives quick fire tips on how bloggers can increase visibility for their articles on search engines and also persuade users.

  1. Primary Keyword phrase within URL.
  2. Keyword usage within the first 75 words of the article.
  3. Keywords within the META title and META description.
  4. Internal linking to relevant content with in the site with proper keywords.
  5. Use variants of primary and secondary keywords and also other keywords which increase the overall relevance of the topic.
  6. Keyword usage in <h1> and <h2> tags.
  7. Use theme centric titles across the domain to make the domain relevant to the topic instead optimizing a single page.
  8. Proper formatting of text to make it more readable using bold, italics and lists.
  9. Usage of various multimedia like pictures, video, presentations to enhance on page user experience.
  10. Proper keyword focused optimization of images through keyword specific alt tag and files names.

Any content writer on the web have to remember that content is king and SEO is just a way to bring visibility to it. Ultimately the content is read by users and not bots. It is how well you write for users that will depend how well it spreads on social media, which once again improves SEO indirectly.